2023-02-01 | NYSE:BC | Press Release
METTAWA, Ill., Feb. 01, 2023 (GLOBE NEWSWIRE) — Brunswick Corporation (NYSE:BC) and its award-winning brands have reported a strong start to the 2023 boat show season, highlighting the company’s continued market momentum by presenting its ACES innovation strategy.
Brunswick kicked off 2023 with a highly successful Consumer Electronics Show (CES) in Las Vegas, where the company highlighted its ACES innovation strategy with the launch of several new products, including its latest boat brand, the Veer, and Mercury’s first Avator electric motor. CES set the stage for the winter boat show season in Europe and North America, where consumer boat shows in New York, Chicago and Toronto drew sizeable crowds, while the Minneapolis Boat Show, one of the most influential freshwater shows in the US, sold out to match the NMMA.
Last week, the Düsseldorf Boat Show, the world’s largest indoor boat show, attracted almost 240,000 visitors – exceeding expectations. During the event, Mercury Marine announced that it is now the market leader for outboard engines in Europe and reported an overall 40% share of outboard engines at the show, which was 15 points ahead of the closest competitor and nearly 60% of all outboard engines over 150 hp at the fair.
Sea Ray reported strong sales in Dusseldorf, increasing units sold by eight percent over the 2020 pre-pandemic show – including the very successful launch of the all-new 210 SLX. Quicksilver and Bayliner both launched new products and saw high footfall in their showroom as both brands improved their market share in Germany.
“While post-pandemic events operate under different scales, Brunswick and our brands have seen highly engaged consumers and excitement at trade shows around the world,” said Dave Foulkes, CEO of Brunswick Corporation. “I am thrilled with the success our company has experienced in the first four weeks of the year and look forward to continuing that momentum as we move closer to the Miami International Boat Show in mid-February.”
About Brunswick Corporation:
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovations that transform experiences on the water and beyond. Our unique, technology-driven solutions are grounded in deep consumer insights and driven by our belief that “Next Never Rests™”. Brunswick is committed to industry leadership, to being the best and most trusted partner for our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Braunschweig is home to more than 60 industry-leading brands. In the marine propulsion category, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s extensive collection of parts, accessories, distribution and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared access businesses include Freedom Boat Club, Boateka and a number of financing, insurance and extended warranty businesses. While primarily focused on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to provide an exceptional suite of solutions for mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick employs more than 18,500 people in 29 countries. In 2022, Brunswick was named the World’s Best Employer by Forbes and one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. Visit www.brunswick.com for more information.
Lee Gordon — Vice President – Corporate Communications, Public Relations & Public Affairs M: (904) 860-8848 | O: (847) 735-4003
