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FOXBORO — Eight months after refusing to allow electronic billboards along the city’s Interstate 95 corridor, voters at the city’s special assembly on Monday passed a reduced measure that officials said would reduce installations to just a handful — and possibly only one – would limit potential sites.
The impetus for the revised signage changes came from a citizens’ petition signed by 150 registered voters, according to city moderator Frank Spillane, who temporarily laid down his gavel on Monday to represent the petitioner.
The changes, approved by a majority of 116 to 71, will pave the way for a double-sided electronic billboard on the corner of Spring Brook and East Belcher streets overlooking I-95, and the city’s 50,000 in each of the next 20 years bring in dollars in annual revenue years.
These cash payments, known as “mitigation funds,” are required under a 2019 amendment to the law that allowed electronic billboards along Route 1. Prior to this point, conventional billboards were only allowed in the Route 1 zone with a special permit, with digital billboards being banned entirely.
Electronic or digital billboards, which resemble giant television screens, typically bring owners more advertising revenue than static versions. At peak times, advertising messages can be changed quickly and higher tariffs can be charged.
Spillane said the revised proposal, which was unanimously approved by members of the advisory committee, effectively eliminates the use of the city’s public works garage on Elm Street as a potential installation site, a controversial feature that led to its defeat at last year’s annual city meeting May contributed.
In addition, Spillane said the new version would increase the distance between each proposed billboard and the nearest apartment from 350 to 1,000 feet and allow the city to post up to six hours of free community news each month.
However, not everyone present was on board.
Prospect Street’s Mark Powers suggested that a $50,000 annual payment compared to the city’s $80 million budget was a drop in the bucket, especially for an eyesore that could be seen from long distances .
Meanwhile, Chestnut Street’s Timothy Devlin predicted an “avalanche” of sports betting ads after in-person sports betting began Tuesday at the state’s three casinos, including Plainridge in nearby Plainville.
In another action, voters approved, with little discussion, a series of funding articles that committed $1,064,069 to a trust fund set up to pay for health care and other post-employment benefits for the city’s retirees and approved $800,000 USD for architectural and engineering plans for a proposed renovation and improvement at the Elm Street public building complex and approved four equity fund applications totaling nearly $413,000.
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