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Nova Scotia

An Inside Look at Canadian Artist Maxwell Burnstein’s Latest Collage Inspiration: LOUIS XIII THE DROP

Maxwell N. Burnstein was born and raised in Halifax and currently resides in Toronto. He is a self-taught collage artist specializing in transforming deconstructed photographs into multidimensional art.

“Creating narratives by bringing all these different existing pieces together to tell something new really appealed to me, and I’ve been doing it ever since,” says Burnstein. “Fortunately, collage art has managed to remain a medium in the fashion and pop culture industries, even in sports and entertainment.”

With almost eight years in the industry, he has worked with many luxury brands and publications including Gucci, Louis Vuitton, Dolce and Gabbana, MCM, Porsche, Vogue, Esquire and Elle.

While his work has become recognizable in the arts and culture spaces, his process is still down to earth and simple – as easy as cut and paste. He uses an exacting knife, tape, and copyright-free photography to create his works.

“The whole process is done physically,” he explains, adding that it’s then scanned and converted into a digital file for accessibility. “I wanted this work to remain relevant in our current digital age, while still recognizing that sense of tradition and craftsmanship.”

His most recent project has been collaborating with LOUIS XIII Cognac to promote their latest innovation THE DROP. An ultra-personalized and highly fashionable take on the timeless LOUIS XIII Cognac, this 1-centiliter bottle reveals the flavors of Cognac Grande Champagne since 1874. Designed to be worn on the go, it represents a spontaneous lifestyle.

The sleek bottle is available in five different cap colors: Red, Sand, Clay, Gold and Vine, and customers also have the option to purchase a matching leather bottle case so they can travel anywhere with THE DROP.

To bring this vision and story to life, Burnstein designed five different collage worlds centered around each of The Drop’s color profiles.

“First, I thought carefully about the key customer base behind this luxurious product. That helped me develop an identity for each of these color profiles and build a little world around them,” he says. “Each has multi-sensory elements to include the entire lifestyle component of fashion.”

In designing the collages themselves, Burnstein also leaned towards using soft, organic shapes and silhouettes to also mimic the flow of the luxurious spirit.

“I wanted it to feel very dreamy,” he says. “But my main inspiration and focus was on the types of customers I could imagine wearing and experiencing THE DROP.”

Scroll down for a glimpse of Burnstein’s pieces and click here to find out more about THE DROP and the rest of the LOUIS XIII cognac collection.

Muskoka – Vine – Fat

“Vine took me to Muskoka and played with moss, a misty lake, and a cabin on this daring escape into nature.”

Gold – New York City – Glow

“At night, New York City lights up and almost gleams in gold. From the Hudson Yards and Times Square to the Empire State Building and the visitors of Le Bain.”

Sand – Oahu – Light

“The sand cap immediately made me think of the beautiful sandy beaches of Oahu, Hawaii. My thoughts turned to bright flowers, coconut drinks and elegant vacations.”

Clay – Milos – Smooth

“Silver led me to the rock formations and houses of Milos, the island in Greece. There was an element of salt and invigorating sea life that sparked the idea of ​​being on a yacht, in luxury hotels and really relaxing.”

Red – Paris – Loud

“The Red Cap felt like Paris because of their loud, bold and beautiful culture. The city is packed with monuments like the Arc de Triomphe, luxury hotels and cafes where you can discuss its vibrant film scene.

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